Fresh

 

Source: Adweek

We had a smashing good time producing the American scenes of this project thanks to Director Marcus Svanberg and the great team from Bleck.co/Forsman & Bodenfors. Filmed throughout Miami with world renowned rock guitarist Yngwie Malmsteen, locations included the Criterion Hit Factory and a live staged performance with Sandvik’s invincible guitar at Revolution Live.
 



Over 18 Days we traversed 32 Caribbean locations over 8 islands with BBH London to produce 20 second content films, alongside a stunning photography campaign for each island for British Airways Spring ad campaign.

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